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Home > News > “Give me latex!” Or Salatino at my pace! Summer advertising campaign for Graal salads

01 08 2018 | Graal Group

“Give me latex!” Or Salatino at my pace! Summer advertising campaign for Graal salads

“Give latex!” – Grail is so perversely advertising salatino salads.

On August 1, the television and internet summer promotion campaign for this brand has started. The advertising spot in a humorous way shows that salatino salads can be an excellent snack at work.

They are light, tasty and in convenient packaging – just open them and immediately enjoy a valuable, balanced meal. Salatino will certainly be appreciated by people who are professionally active and lead a balanced lifestyle, sometimes lacking time to prepare balanced meals at home. They want to eat valuable meals, so they reach Salatino. They choose a healthy and balanced meal without giving up their daily activities and pleasures. Salatino is a delicious snack ready to eat at your own pace of life, work and rest.

What will we find on store shelves? Shapely, round cans with fish and superfoods. The Graal has prepared several flavors of Salatino, including the vege line and seven cereals. The dishes do not contain preservatives, taste enhancers and artificial colors, thanks to which they will work perfectly as a balanced snack.

The Salatino summer promotional campaign includes: a 30-second spot (from August broadcast on TV and the Internet), advertising activities (press, digital, social media) and public relations support. The KLN film studio is responsible for the creation of the campaign and the realization of the spot, and the PR agency is coordinated by the H + K Strategies agency.


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