The research carried out within the framework of the KONSUMENCKI LIDER JAKOŚCI aims at identifying Quality Leaders of services and products available on the Polish market. The main result of the project is a report showing the ranking of products and services considered to be the best quality on the market. The responses of the respondents are the basis for segmentation analyzes, which in subsequent editions show changes in place of quality leader. The analysis of the justifications of consumer choices allows us to better understand the changes in consumer opinions and decisions.
We are proud to have been honored twice in this year’s edition of the program – KONSUMENCKI LIDER JAKOŚCI have been awarded Graal fish preserves and smoked salmon brand SuperFish. Thank you!